Name: Product First: Make the shift from project to product to future-proof your digital business — Luis Goncalves
Price: 1249.00 UAH
Availability: InStock
Author: Luis Goncalves

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Product First: Make the shift from project to product to future-proof your digital business — Luis Goncalves

Extreme Ownership: How U.S. Navy SEALs Lead and Win — Jocko Willink

Арт.: 90750025

Автор:		Luis Goncalves
Переплет:		Мягкий
Страниц:		248
Формат:		140x210 мм

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Описание

Traditional, project-centric companies are slow to adjust and respond to customer needs. True innovation comes from product-led organisations that are free to evolve and quick to adapt.

Discover the story of one (fictional) company that embraces the challenge, from defining their transformation roadmap to full implementation of a product-first strategy. This book demonstrates the successful pivot from project-centric to product-led business – and the quantum leap towards accelerating value delivery.

Learn how to:

Design a complete blueprint to attract, educate and inspire customers in a global market

Put a functional data strategy in place to gain valuable customer insights

Devise a coherent digital product strategy

Implement an agile way of working to adapt to changing market conditions

Optimise your organisational structure for product development