Name: Lean B2B: Build Products Businesses Want — Étienne Garbugli
Price: 1349.00 UAH
Availability: InStock
Author: Étienne Garbugli
ISBN: 1495296601, 978-1495296604

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Бизнес. Экономика. Карьера

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Lean B2B: Build Products Businesses Want — Étienne Garbugli

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• 044-499-0-979, 063-233-0-299
• 096-766-0-311, 050-413-64-94
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Описание

Thousands of entrepreneurs and innovators use Lean B2B to quickly find traction in the market. Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.

The book helps:

Assess the market potential of opportunities to find the right opportunity for your team

Find early adopters, quickly establish credibility and convince business stakeholders to work with you

Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision

Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit

Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation