Name: Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time — Oliver Busch
Price: 1899.00 UAH
Availability: InStock
Author: Oliver Busch

Главная

Книги

Бизнес. Экономика. Карьера

Маркетинг. Реклама. PR

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time — Oliver Busch

Добавьте фото

Арт.: 90721262

Автор:		Oliver Busch
Переплет:		Твердый
Страниц:		279
Формат:		150x230 мм

1899

грн.

Нашли дешевле?

В "Желаемое"

Под заказ

Контакты

• 050-413-64-94, 063-233-0-299
Подробнее →

Доставка

• Курьером по Украине: от 85 грн.
• Новая почта до склада: от 50 грн.
• Укрпочта: от 40 грн.
Подробнее →

Оплата

• Расчет при получении
• Предоплата
Подробнее →

Описание

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.